, my name is Ray and I am an
Operator
& Builder
based in Sydney, Australia.
Operations Manager at OKX Australia. I drive growth, lifecycle, and GTM - leveraging data to discover what makes us truly human, then turning that into business outcomes. Previously founded Poggee (NZ's coolest ice-cream vending machine) and built intangible-asset strategies for Zespri, Fonterra, and Singapore Airlines at EverEdge Global.
Recent work at OKX Australia.
01
Crypto Derivatives - AU launch
- Currently managing the GTM for OKX AU's perpetuals launch - 17 pairs, 2x leverage, AFS-licensed
- Built the audience segmentation layer across first-time-derivatives prospects and existing traders
- Coordinating with global PMM and design teams to align messaging across product, marketing and lifecycle
02
New Look, New Moves with Ray & Jordan
- Lead product GTM for OKX's Product Revamp
- Top-performing first-time-trader campaign the AU market has run
- Intentional product-led journey from sign up, activation to retention
03
AUD Your Way - Apple / Google Pay
- Drove +30% lift in lifetime fiat deposit volume
- Mobile-first onboarding via Apple Pay + Google Pay - $100 buy + 5-day hold = 10 USDT
- Lead GTM strategy from product launch to campaign
04
SMSF Deposit $5 get $500
- Acquisition campaign for self-managed super funds - high-LTV crypto buyer segment
- $5 deposit → $500 BTC reward, capped at 100 verified SMSF signups
- Targeting layer built off OKX AU's user persona model